Pop quiz!  Suppose that, at Google’s inaugural Science Fair, the winners for each age category were female. Now, imagine that you’re Gregory Ferenstein, writer for Fast Company. Do you

  1. Describe the projects and marvel over the girls’ brains and study ethic?
  2.  

    or

     

  3.  Call the winners “adorably cheery” and marvel that they can use technical language and get through an interview without mentioning Justin Bieber?

Mr. Ferenstein, there’s a phone call for you at the White Courtesy Phone of Fail.